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Indian Politics mcq questions and answers for competitive exams

Ramya_naidu

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Indian Politics Indian Geography Indian Politics mcq questions and answers for competitive exams UPSC SSC , SSC CGL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
256.
The marketing technique that uses social networking sites on the internet for promotion or advertising is called as

a
Internet advertising
b
Online marketing
c
Viral Marketing
d
Networking
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257.
Promotion mix includes

a
Brand name, product benefits, delivery and credit
b
Physical attributes, brand, package and product life cycle
c
Advertising, publicity, personal selling and sales promotion
d
Transportation, material handling, packaging and customer service
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258.
The type of market where single seller dominates the entire market is referred to as -

a
Local
b
Global
c
Perfect
d
Imperfect
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259.
In company's microenvironment, 'financial publics' consists of

a
banks
b
stockholders
c
investment analysis
d
all of the above
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260.
In which stage of new product development process, the product and marketing programs are tested in realistic market settings?

a
Test Marketing
b
Idea Screening
c
Commercialization
d
Concept Development and Testing
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261.
Which among the following is an example for a non-profit organization?

a
Hotel
b
Hospital
c
University
d
Charitable society
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262.
Economies that offer great opportunities are classified as

a
industrial economies
b
developing economies
c
subsistence economies
d
none of these
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263.
The marketing concern generally taps three sources for financing its activities there are

a
Bank Credit
b
Trade Credit
c
Owned Capital
d
All of the above
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264.
Following is a Macro environmental force EXCEPT -

a
Inflation
b
Demographics
c
Monetary policies
d
Organisational culture
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265.
Which is the first P's of Marketing mix as per McCarthy?

a
Price
b
Place
c
Product
d
Promotion
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266.
The objective of Test marketing is to

a
Test the market with consumers
b
Test consumers with the product
c
Introduce product in open market
d
Predict product's performance and its future
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267.
A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various part of the market is known as

a
Market strategy
b
Market targeting
c
Market positioning
d
Market segmentation
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268.
The additional P's of marketing are

a
People, Process, Packaging
b
People, Physical evidence, Package
c
People, Physical evidence, Process
d
Physical evidence, Process, Packaging
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269.
Which of the following statement is true?

a
Brand means a name, term and symbol or a mix thereof used to identify the product of a firm and to distinguish.
b
A brand is usually composed of a name and mark of a product.
c
A brand name is a part of brand which can be vocalized.
d
All of the above
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270.
Positioning the production system means

a
Selecting the type of product design
b
Selecting the type of production processing system
c
Selecting the type of finished goods inventory policy for each product group
d
All of the above
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