Marketing Management mcq questions and answers for competitive exams

Posted on Jun 9, 2022 10:12 PM - 2 years ago

Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online

16.

Making profit by taking advantage of different prices prevailing in different markets is referred as

Arbitrage

Hedging

Gambling

Speculation

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17.

Modern Marketing consists

Brand Management

Marketing effectiveness

Marketing Strategy and Research

All of the above

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18.

Which of the following is not the stage of new product development?

Test Marketing

Idea Generation

Business Analysis

Market Segmentation

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19.

Which is not a part of Promotional Media?

Cost

Printing

Publication

Broadcasting out-of-home

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20.

Marketing intermediaries includes

Marketing services agencies

Financial intermediaries

Both (a) and (b)

None of these

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21.

A marketing plan is composed of basic components namely :-

Objective

Procedure

Programme

All of the above

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22.

Example for an augmented product -

Exchange offers

Guarantee period

Quality standards

Maintenance checks

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23.

A manufacturer of industrial goods would use sales force structure.

Matrix

Market

Product

Territorial

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24.

Which of the following is an example for product attribute?

Brand

Brand equity

Product design

Product packaging

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25.

Philosophy of marketing

Sale oriented marketing

Product oriented marketing

Production oriented marketing

All of the above

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26.

Which is not the 'P' of marketing?

Price

Policy

Product

Promotion

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27.

Acceptance Quality level is

Maximum number of defectives that the producer will allow

Fraction defective(s) that the producer considers acceptable

Fraction defective(s) that the consumer considers acceptable

Maximum number of defectives that the consumers will accept

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28.

The life cycle concept places particular emphasis on risks. For management in any firm, of failing to cultivate invention and innovation ' this statement refers to

Product Life Cycle

Product Cost Plan

Product Price Policy

Market Segmentation

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29.

Who plays their significant role in distribution of goods when they do not sell to ultimate users or consumers?

Retailer

Mediator

Wholesaler

Commission agent