Marketing Management mcq questions and answers for competitive exams

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Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
31.
The marketing plan provides both

a
The vision and control
b
The vision and the post
c
The vision and the cost
d
The vision and the direction

32.
Modern concept of marketing consists

a
Decision
b
Co-ordination
c
Responsibility towards customers
d
All of the above

33.
Which one of the following is not element of marketing mix?

a
Plan
b
Place
c
Product
d
Promotion

34.
The principal function of an electronic market is to facilitate the search for the

a
Required Market
b
Required Marketing
c
Required Product or Service
d
All of the above

35.
Sub-dividation marketing is called as

a
Only segmentation
b
Decision of market
c
Market segmentation
d
Allocation of marketing

36.
Which of the following indicates a sales territory?

a
A particular retail outlet
b
A specific sales journey
c
A specific market segment
d
A particular geographical location

37.
Which is a short-term strategy for a firm?

a
Business strategy
b
Company mission
c
Corporate strategy
d
Functional strategy

38.
The marketing concept involves

a
Customer Orientation
b
Competition Orientation
c
Organisation Integration
d
All of the above

39.
Which fact is true about on-line marketing?

a
A website which is user-friendly, regularly updated, provides product's graphical image and product's price is competitive.
b
A website which is user-friendly regularly updated and make product's graphical image available.
c
A website which is user-friendly and regularly updated.
d
A website which is user-friendly.

40.
Re-defining business relationship includes

a
Re-intermediation
b
Dis-intermediation
c
Formation of business network
d
All of the above

41.
Marketing management is the process of product planning, pricing, promotion and along with the services to generate transaction that satisfies the organizational and user objectives.

a
Goals
b
Reward
c
Distribution or Place
d
None of these

42.
The market process involves, which functions?

a
Buying
b
Storing
c
Selling
d
All of these

43.
Policies related to Revival of Sick Units are framed by

a
MSME
b
SEBI
c
CSIR
d
IIFT

44.
Which of the following is not factors of the demand variable, according to Philip Kotler?

a
Customer Variable
b
Competition Variable
c
Environment Variable
d
All of the above

45.
A company following a strategy of advertising the product for a period followed by a period with no advertising is called

a
Pulsing
b
Flighting
c
Continuity
d
Concentration

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