Marketing Management mcq questions and answers for competitive exams

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Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
61.
Internet Marketing does not deal

a
Advertising
b
Display Advertising
c
Interactive Marketing
d
E-mail Marketing and Web advertising

62.
Resources such as oil, coal, gas and other minerals are known as

a
renewable resources
b
non renewable resource
c
Both a and b
d
none of above

63.
In which year WTO came into being?

a
1990
b
1995
c
2000
d
2005

64.
To remain dominant, a market leader looks for

a
Increasing its market share
b
Attempting to protect its current share
c
Ways to expand total market demand
d
All of the above

65.
Cognitive dissonance is associated with which stage of the consumer buying decision process?

a
Need recognition
b
Information search
c
Evaluation of alternative
d
None of the above

66.
Forces and factors that shape customers preferences and behaviors are known as

a
cultural environment
b
political environment
c
economic environment
d
demographic environment

67.
Delphi method of estimating future demand for a product or service is associated with

a
Market test method
b
Past sales analysis
c
Expert opinion method
d
Composite of sales force opinion

68.
GATT stands for

a
General Accord on Tariff and Trade
b
General Agreement on Tariff and Trade
c
Generalist Agreement on Trade and Tariff
d
Generous Agreement on Trade and Tariff

69.
Marketing-orientation consists :-

a
Market Research
b
External influence dominate objectives
c
Emphasis on market price rather than cost
d
All of the above

70.
Factors contributing to unethical behaviour are

a
Poor leadership
b
Poor internal communication
c
Lack of management support
d
All of the above

71.
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the product?

a
Introduction
b
Growth
c
Maturity
d
Decline

72.
marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet

a
Rural Marketing
b
Social Marketing
c
Green Marketing
d
On-line Marketing

73.
A Marketing database is built as an aid to

a
Price hike
b
Market research
c
Product-mix expansion
d
Reducing cost of production

74.
Which one of the following practices is not sought to be regulated under the Consumer Protection Act, 1986?

a
Sales of defective goods
b
Misleading advertisements
c
Goods supplied free of charge
d
Supply of services having some defi- ciency

75.
Generation born following 'baby boomers' is known as

a
generation X
b
generation Y
c
Both (a) and (b)
d
None of these

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