Marketing Management mcq questions and answers for competitive exams

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Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
76.
Which is not a form of Internet Marketing?

a
e-Marketing
b
On-line marketing
c
Internet advertising
d
Product Mix and Branding

77.
The factors that guide a marketer's decision in selecting a promotion mix which are

a
Nature or the Product Market
b
Overall marketing strategy
c
Buyer readiness stage
d
All of the above

78.
Marketing research does not normally

a
Describe the current situation
b
Gather environmental information
c
Provide a continuous source of information
d
Relate to all aspects of marketing operations

79.
Which of the following factor is considered in the selection of a plant location?

a
Marketing facilities
b
Availability of water
c
Source of Raw-materials
d
All the above

80.
Which concept of marketing is customeroriented?

a
Entity concept
b
Old concept of marketing
c
Modern concept of marketing
d
All of the above

81.
Marketing segmentations division of market into separate homogeneous group of customer on the basis of

a
Psychographic factors
b
Demographic factors
c
Geographical variables
d
All of the above

82.
The process of dividing the potential market into sub-markets with common needs and features is called -

a
Positioning
b
Segmentation
c
Target marketing
d
Market coverage

83.
The internet offers marketers a fast, versatile and inexpensive

a
Cost of production
b
Cost of construction
c
Communication medium
d
All of the above

84.
Channels of distribution is known as

a
Path Channel
b
Trade Channel
c
Proper Channel
d
All of the above

85.
Micro marketing environment include

a
Consumer
b
Suppliers
c
Local share holder
d
All of these

86.
The concept of marketing mix involves to deliberate and careful choice of organisation product, price, promotion and place strategies and

a
Policies
b
Concept
c
Planning
d
All of the above

87.
Company's marketing environment consists of

a
Micro-environment
b
Macro-environment
c
Both (a) and (b)
d
None of these

88.
Modern Marketing includes

a
Green Marketing
b
Social Marketing
c
Digital Marketing
d
All of the above

89.
Which business unit generates substantial cash surplus due to low industry growth rate and high profit share?

a
Dog
b
Star
c
Cash cow
d
Question mark

90.
Which factors determines the building up of a sales organisation?

a
Size of the Unit
b
Traditions and customs
c
Organisational Policy of the Management
d
All of the above

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