Marketing Management mcq questions and answers for competitive exams

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Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
91.
Markets in which market offerings are bought from sellers for reselling purpose are known as

a
reseller markets
b
business markets
c
government markets
d
international markets

92.
When a prospect has been identified, it is called as and is the 1st stage in personal selling process

a
Buyer analysis
b
Lead generation
c
Lead evaluation
d
Order generation

93.
A marketing plan is composed of three basic components, namely

a
Policies
b
Program
c
Objectives
d
All of the above

94.
Globalization involves

a
Free flow of people from one country to the other
b
Free flow of technology from one country to another
c
Free flow of investment from one country to the other
d
All the above

95.
The marketing manager have to carry out their responsibilities integrating all these factors in the management

a
Goals
b
Process
c
Objective
d
Opportunity

96.
Macro marketing environment include

a
Society
b
Politics
c
Technology
d
All of these

97.
In inventory control, which one of the following factors does not affect the ROL (ReOrder-Level)?

a
Lead Time
b
Safety Stock
c
Holding Costs
d
Average Daily Usage

98.
Brand concept not includes

a
Brand name
b
Digital marketing
c
Brand personality
d
Brand identity and value

99.
Which of the following is not a function of distribution agency?

a
Servicing
b
Inventorying
c
Manufacturing
d
Transportation

100.
'Marketing is a human activity directed at satisfying needs and wants through Exchange process'; is the statement of

a
Philip Kotler
b
Cundiff ad still
c
Kishwar S. Kan
d
Kenneth Andrews

101.
On-line Marketing includes

a
Spatiality of on-line marketing
b
Non Intrusiveness of on-line advertising
c
Reason-orientation of on-line advertising
d
All of the above

102.
Which is the factor of Pricing decisions?

a
Competition
b
Trade Traditions
c
Economic and Political Environment of the Country
d
All of the above

103.
The marketing concerns requires both fixed capital and

a
Share Capital
b
Working Capital
c
Flexible Capital
d
Long-term Capital

104.
Which is the element of marketing mix?

a
Price
b
Product
c
Promotion
d
All of these

105.
Product convenience becomes the product buying motive

a
Habitual
b
Rational
c
Emotional
d
Patronage

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