eSaras is a digital commerce platform developed to support which section of society?

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The correct answer is Option D: Rural producers and entrepreneurs. eSaras is a government-backed digital commerce platform developed under the Digital India initiative to connect rural producers, women entrepreneurs, SHGs, and FPOs with customers. eSaras was developed by Digital India Corporation under the Ministry of Electronics and Information Technology in collaboration with the Ministry of Rural Development. eSaras operates under Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) to promote rural livelihoods through digital commerce. The platform supports more than 8.99 crore registered Self-Help Group members and provides access to over 1,400 rural products. The Government of India aims to create 6 crore Lakhpati Didis by 2029 by enabling Self-Help Group women to earn more than ₹1 lakh annually. eSaras promotes non-farm rural livelihoods through products such as handicrafts, handloom items, honey, food products, bamboo crafts and herbal products. eSaras is built on India’s Digital Public Infrastructure to provide secure, transparent and inclusive digital commerce opportunities for rural entrepreneurs.

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Urban start-up founders

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Large manufacturing companies

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Foreign investors

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Government employees

eSaras is a digital commerce platform developed to support which section of society?

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eSaras is a digital commerce platform developed to support which section of society?

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