Marketing Management mcq questions and answers for competitive exams

Posted : 4 months ago
Marketing Management mcq questions and answers for competitive exams UPSC SSC , SSC CGL, SSC CHSL, upsc Civils , Entrance exams Online test practice online free Quiz, mock practice online
1.
The term 'Grapevine Communication' is related to

a
Formal Communication
b
Vertical Communication
c
Written Communication
d
Informal Communication

2.
Which of the following cost may be used for pricing decision?

a
Fixed Cost
b
Average Cost
c
Variable Cost
d
All of the above

3.
Which is a base of green marketing?

a
Product
b
Programme
c
Capital Flow
d
Greenhouse gas reduction market

4.
Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?

a
Goals
b
Values
c
Mission
d
Objectives

5.
Identify the feature that makes Marketing research not an exact science

a
It uses data and figures
b
It is based on hypothesis
c
It uses scientific methods
d
It deals with behavioural studies

6.
The most traditional method used in direct marketing is

a
Direct mail
b
Viral marketing
c
Online marketing
d
Catalogue marketing

7.
When the company has its goods sold in as many retail outlets as possible, the distribution is called -

a
Open
b
Intensive
c
Selective
d
Exclusive

8.
Marketing planning is concerned with

a
Planning sales force size and deployment
b
Planning consignment sales contracts to be offered
c
Planning the amount the placement of newspaper ads
d
All of the above

9.
A brand is a name, term, symbol, design combination of these which identifies the goods or services of one seller or group those sellers and differentiates them from of

a
Other sellers
b
Other market
c
Other marketing
d
Other product or services

10.
Element of promotion mix -

a
Public relations
b
Personal selling
c
Sales promotion
d
All of the above

11.
Close factors affecting company's ability to serve its customers are referred as

a
Micro-environment
b
Macro-environment
c
Both a and b
d
None of above

12.
Which is not a global entry strategy?

a
Exporting
b
Joint venture
c
Blue ocean strategy
d
Merger and Acquisition

13.
Which is the correct statement -

a
Product lines tend to shorten over time.
b
Brand equity is a function of brand awareness and brand preference.
c
AIDA Model is relevant to advertising as well as physical distribution.
d
The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities.

14.
The critical path of a network is

a
The longest time path through a network
b
The shortest time path through a network
c
For which earliest start time and latest start time are same
d
For which earliest finish time and latest finish time are same

15.
Study of human population in context of gender, race and occupation is called

a
natural environment
b
cultural environment
c
economic environment
d
demographic environment

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Marketing Management mcq questions and answers for competitive exams

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