1.  The main function of venture capitalist is to

a

  Provide funds at all stages of marketing of new product, process or service

b

 Provide funds at all stages of Research of a new product, process or a service

c

 Provide funds at all stages of production of a new product, process or a service

d

 Provide funds to the steps necessary to establish the commercial viability of a new product, process or service

Answer & Explanation
Answer : Option D

2.  Pricing objectives consists

a

  Skim the cream

b

 Price stabilisation

c

 Targeted rate of return

d

 All of the above

Answer & Explanation
Answer : Option D

3.  The concept of on-line marketing is different from the concept of

a

  Commerce

b

 e-commerce

c

 e-Accounting

d

 All of these

Answer & Explanation
Answer : Option D

4.  To manage a business well is to manage its future, and to manage the future is to manage information, this statement is related to

a

  Price

b

 Promotion

c

 Effective Sales Planning

d

 Effective Marketing Information

Answer & Explanation
Answer : Option D

5.  The measure taken by Government to promote small scale industry

a

  Provision of land

b

 Provision of marketing facilities

c

 Arrangement of credit and raw materials

d

 All the above

Answer & Explanation
Answer : Option D

6.  The type of market where single seller dominates the entire market is referred to as -

a

  Local

b

 Global

c

 Perfect

d

 Imperfect

Answer & Explanation
Answer : Option D

7.  In company's microenvironment, 'financial publics' consists of

a

  banks

b

 stockholders

c

 investment analysis

d

 all of the above

Answer & Explanation
Answer : Option D

8.  Promotion mix includes

a

  Brand name, product benefits, delivery and credit

b

 Physical attributes, brand, package and product life cycle

c

 Advertising, publicity, personal selling and sales promotion

d

 Transportation, material handling, packaging and customer service

Answer & Explanation
Answer : Option C

9.  The scientific system of collecting and analysis of data pertaining to market is known as

a

  Marketing Research

b

 Production Research

c

 Advertising Research

d

 None of the above

Answer & Explanation
Answer : Option A

10.  In which stage of new product development process, the product and marketing programs are tested in realistic market settings?

a

  Test Marketing

b

 Idea Screening

c

 Commercialization

d

 Concept Development and Testing

Answer & Explanation
Answer : Option A

11.  The marketing technique that uses social networking sites on the internet for promotion or advertising is called as

a

  Internet advertising

b

 Online marketing

c

 Viral Marketing

d

 Networking

Answer & Explanation
Answer : Option C

12.  The principle of organisation that no employee should report to more than one superior is called

a

  Span of control

b

 Scalar principle

c

 Unity of direction

d

 Unity of command

Answer & Explanation
Answer : Option D

13.  One of the characteristics of business market is -

a

  Few buyers

b

 Small buyers

c

 Many buyers

d

 Daily buyers

Answer & Explanation
Answer : Option A

14.  Which of the following is not controllable variable of marketing management?

a

  Science Environment

b

 Economic Environment

c

 Competitive Environment

d

 Technological Environment

Answer & Explanation
Answer : Option B

15.  Which is/are the element of Promotion Mix?

a

  Advertising

b

 Public Relation

c

 Trade Fairs and Exhibitions

d

 All of the above

Answer & Explanation
Answer : Option D

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