1.
The term 'Grapevine Communication' is related to
2.
Which of the following cost may be used for pricing decision?
3.
Which is a base of green marketing?
d
Greenhouse gas reduction market
4.
Which of the following provides direction, serves as standards for evaluating performance and motivates members of the organization?
5.
Identify the feature that makes Marketing research not an exact science
a
It uses data and figures
b
It is based on hypothesis
c
It uses scientific methods
d
It deals with behavioural studies
6.
The most traditional method used in direct marketing is
7.
When the company has its goods sold in as many retail outlets as possible, the distribution is called -
8.
Marketing planning is concerned with
a
Planning sales force size and deployment
b
Planning consignment sales contracts to be offered
c
Planning the amount the placement of newspaper ads
9.
A brand is a name, term, symbol, design combination of these which identifies the goods or services of one seller or group those sellers and differentiates them from of
d
Other product or services
10.
Element of promotion mix -
11.
Close factors affecting company's ability to serve its customers are referred as
12.
Which is not a global entry strategy?
13.
Which is the correct statement -
a
Product lines tend to shorten over time.
b
Brand equity is a function of brand awareness and brand preference.
c
AIDA Model is relevant to advertising as well as physical distribution.
d
The Standards of Weights and Measures (Packaged Commodities) Rules, 1977 provide for the labelling rules relating to packaged commodities.
14.
The critical path of a network is
a
The longest time path through a network
b
The shortest time path through a network
c
For which earliest start time and latest start time are same
d
For which earliest finish time and latest finish time are same
15.
Study of human population in context of gender, race and occupation is called
