The PURA Scheme which envisages the provision of urban amenities in rural areas in India was advocated for the first time by

Provision of Urban Amenities to Rural Areas (PURA) is a strategy for rural development in India. This concept was given by former president Dr. A.P.J. Abdul Kalam and discussed in his book Target 3 Billion which he co-authored with Srijan Pal Singh. PURA proposes that urban infrastructure and services be provided in rural hubs to create economic opportunities.